Online Marketing

Your costs for Pay-per-Click (PPC) relate directly to the number of visits you get. You only pay the PPC provider when a visitor clicks on your link in their search engine.

The advantage is that you can virtually turn traffic on and off like a tap. The disadvantage is you do not know how much your total outlay is going to be, but this is mitigated by most providers allowing you to set a cap on monthly expenditure.

It is like an auction in that the businesses that bid most get the highest ranking. The value of that highest bid varies greatly from industry to industry and keyword to keyword.

You need to be more accurate with your keywords as in this instance you do not want to pay for visitors who do not give you business.

We'll help you make the most of Overture, Miva and Google Adwords.

What you'll get from us:

We research and analyse the keywords relating to your target market to determine the most effective ones. We then compare the amounts being bid to determine the best buying opportunities. We will then provide a report on our findings so you can deal with the ppc company directly.

We will also write the descriptions and if required copywrite your site to encourage visitors to do what you want them to do.

DMOZ.org is the web's main directory of websites and is used by the major directory-style search engines. Submission to dmoz is included as part of the search engine optimisation service, but is made available here separately.

What you'll get from us:

Our fee includes researching and locating the most appropriate category; careful preparation of your site title and description and the submission process itself.

Some websites will sell you space to advertise your company. The offer is often to place a banner ad on their site which links back to your site.

You may wish to check out some banner exchanges where you place code on your site which enables other people's banners to be shown on your site. You earn credits by showing banners and those credits are used by placing your banner on other people's sites. Banner exchanges are usually free.

in addition you may to put a page on your site containing a selection of banners so that people who like you can put one on their site, linking back to you.

Banners come in standard sizes.

What you'll get from us:

We will design standard or non-standard sized banner ads as jpg, HTML or rich media for you to make available to other sites. We'll provide the html code needed to make it work on other people's sites.

Email marketing, to opt-in lists, is an effective way of marketing your website.

What you'll get from us:

We'll produce an emailer in HTML or Flash and also do the copywriting.

Please check also our email stationery service

An E-zine is an electronic magazine. There are several ways that you can use e-zines to market your site and business.

Send your own

We'll provide you with protected access to our e-zine server. You'll use it to maintain a list of recipients, who can subscribe and unsubscribe themselves using a form on your website. It's double opt-in and out to avoid malicious sign ups.

You can create and send your own e-zine online. We'll even design the layout for you.

Ad Creation

Several e-zines have huge circulations and accept advertising. We'll write your ads for you. We create a number of ads based on your brief at various character numbers so they can be used in various different ezines - all of which have different size limitations.

E-zine Research & Ad Placement

Before your advert can be placed it is essential to identify the best and most targeted ezines related to your market. To this end we have access to many e-zine databases and can conduct extensive research to locate the most suitable ezines in which to place your ad. Once we have drawn up a suitable list we can put a report together for you; showing the recommended publications; their readership; target audience and advertising rates. You can then place the ads yourself at a a time suitable to you.

E-zine Article Creation

One of the best ways to gain maximum exposure for your website is to submit articles to the editors of ezines for publishing. These articles include a resource box that is always published with the article. So once the article has generated interest and established credibility - readers can click on the link and visit your website. Our experienced writers can create the article based on your brief to generate maximum response. It has to be written in a certain way so it generates interest in what your site is selling - but at the same time must be highly informative and definitely can't be a blatant sales pitch otherwise it won't get published. Our talented writers have the skills and experience to first get the articles published and then generate a good response for your website.

Check out our ezine page

It is becoming well known that a key part of getting good positions in search engines is have good links into your site. Many website owners are happy for a "tit-for-tat" arrangement whereby you each provide a link to the other's site.

Our reciprocal linking service will get your website at least 50 targeted inbound links.

This service is incredible value for money in view of the exhaustive and time consuming work involved.

NB this service is included in our main Search Engine Optimisation projects (as needs dictate in order to achieve the guarantee). Although it is available separately, search engine optimisation clients do not have to pay for it separately.

What you'll get from us:

First our experts trawl the Internet for prospective link partners who meet your criteria.

Once we have compiled a list of at least 150 prospects we create a link page on your site so we can show the prospects we are serious and have already added their links. We then contact the prospects with a personalised email; advising that we have added their link to your site and ask for a link back; outlining the benefits of linking to your site for them and their own site visitors.

Through a tried and tested process we are able to generate a good volume of reciprocal links for our clients.

This has a beneficial effect on your search engine rankings due to link popularity as well as a direct effect of generating traffic through the actual link sites.